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A strong online presence is what helped sellers keep up with their sales during the e-commerce surge. The rising demand from clients for a unified and consistent shopping experience across channels is shaping online businesses now more than ever. Therefore, approaching an omnichannel strategy nowadays is no longer a choice but a must, to scale a business & increase customer loyalty.
The most effective channels to start an omnichannel strategy are undoubtedly the marketplaces, which are increasingly proving to bring great benefits to sellers by enhancing their brand exposure online. As proven in the last years, the customer journey begins on marketplaces over 44% of the time. By being sure to find a wide range of product choices, fast delivery, and customer reviews, it is no surprise that shoppers use channels such as Amazon, eBay, or Zalando to start their purchases online. Having products showcased on marketplaces is therefore a great way to reach an expanded customer range nationally and internationally. Also, by diversifying offers and by studying customer behavior through different marketplaces, businesses can create custom shopping experiences for specific clients across channels.
Keeping pace with online sales, customer demands, marketplace requirements and e-commerce trends can be a challenge for a growing business. This is why, to reduce risks, headaches, and waste of precious time, it is always good to rely on experts and automation. By partnering with the right companies and by automating internal processes, business owners and teams can avoid most of the manual work, put their attention into growing sales, make clients happy and enjoy the results.
Choosing the right marketplaces to showcase your products can be quite a challenge and a waste of time and money. For this reason, it is good to rely on experts who deeply understand the market and the customer behaviors on the different sales channels. Marketplace Generation is the agency that helps you carefully choose and start your multichannel path.
As your multichannel sales partner, we offer strategy, content creation, SEO, PPC, branding, international management, and more, all under one roof.
Iacopo Pecchi, CEO | Marketplace Generation
By starting with deep market research, the team of experts helps you define your objectives and a marketplace positioning strategy. According to your needs, they help you choose the right channels for your business and assist you with strategic marketplace management for constant growth in results.
Some of their services are:
When choosing to scale up and to sell on more than one marketplace, it becomes increasingly difficult to have complete control over your sales and channels. By integrating your store with international marketplaces, ChannelEngine helps you keep up with competitors, launch your products abroad and sell more, all in a one-stop solution that offers:
Complete control over what's sold with:
Custom prices creation for each channel:
Orders fulfillment from your own systems:
The success of your business also depends on the quality of your product information. To sell your products efficiently and increase your customer satisfaction it’s important to share consistent information across channels, and doing this properly can be a hassle when choosing a multichannel strategy. KatanaPIM is the single source of truth for product information that helps you easily collect and enrich your product data and efficiently distribute correct and consistent information to your different sales channels. Implementing a PIM tool allows you to streamline and automate internal processes and makes product information management and product launches quick & easy.
Among the features, you can find:
You can choose to invest in one or more of these solutions to scale your business. The advantages of choosing the right partners and software for your company are many: by getting in the right hands, you will be provided with useful tips from industry experts and with solutions that will help you fulfill your growth ambitions, reduce the hard work, stress and enjoy the benefits together with your team.
For more information on how to choose the best solutions, feel free to reach out to Raoul, the Product information expert at raoul@katanapim.com or Iacopo, the marketplace expert at iacopo@marketplace-generation.it
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