Businesses store their financial data in secure tools, their logistics data in systems, and their sales data in centralized platforms—so why not their product information? Product data is just as important, yet many businesses don’t treat it that way.
‍
Our mission is to change that by helping businesses protect, manage, and use their product information for growth. With this acquisition, we can make it happen even faster.
‍
Luc Smeets | Managing director at KatanaPIM

KatanaPIM began its journey with a clear goal: to make managing product information simpler, scalable, and effective for brands, retailers, and wholesalers alike. With the arrival of managing director Luc Smeets in 2022, we took the opportunity to redefine our story, our mission, and how we present ourselves to the world. This brought a fresh focus to our commitment to being an easy-to-use, easy-to-integrate, and easy-to-implement PIM tool that helps businesses on their road to digitalization.

To grow and improve even faster, we aim to join forces with companies that share our vision: by combining the strengths of multiple platforms and teams, we can expand our product’s functionalities and help a wider range of customers. One big step in this strategy is the recent acquisition of Beeyond.

What makes this acquisition exciting?

This acquisition is an exciting step forward, opening new opportunities to improve our offerings, collaborate with talented teams, and better serve our customers. It allows us to combine strengths and explore new ways to grow together.

This aligns with our mission to set a new standard in PIM—one that prioritizes simplicity, adaptability, and continuous improvement. By merging with Beeyond, we’re creating synergies in both operations and innovation. The enhanced commercial and operational strength positions us to serve a broader range of industries and customer needs while staying focused on continuity and stability for our clients and employees.

Beeyond has built a strong reputation for its platform, and our combined expertise will ensure a better client experience:

• Enhanced Efficiency: The synergy between KatanaPIM’s core features and Beeyond’s capabilities will streamline product data management processes even further.
• Greater Flexibility: Together, we can tailor solutions more effectively, catering to different industries, marketplaces, and unique business requirements.
• Future-Ready Innovation: This partnership positions us as a robust, future-proof organization focused on delivering continuous value to our clients.

What does this mean for clients?For current clients of both KatanaPIM and Beeyond, it’s business as usual. Support, service, and maintenance will continue seamlessly under the same trusted teams at KatanaPIM, WCG, BZTRS, and Beeyond. This ensures stability and uninterrupted operations during this transition.Our long-term vision includes:

• Leveraging shared expertise to enhance both platforms.
• Exploring opportunities to integrate features and streamline functionalities.
• Incorporating client feedback into our development roadmap to ensure every improvement delivers measurable value.

Next stepsThe integration of our teams will focus on leveraging knowledge, experience, and complementary strengths. Our shared goal is to create an even more comprehensive PIM solution that supports clients’ growth ambitions across multiple sales channels.We look forward to achieving our goals together. If you’d like to discuss how this merger could further support your goals, feel free to reach out.