TipPoint Trading, a leading wholesaler and importer of car parts and accessories, has taken a significant step forward in optimizing their operations. To streamline their operations, our partner OrderChief (formerly Semso) developed a seamless integration between their ERP system, Exact Online, and KatanaPIM. This powerful connection has enabled TipPoint Trading to efficiently manage and sell their products across multiple sales channels with ease.

In addition to this, KatanaPIM integrates effortlessly with Channelmotive, allowing TipPoint Trading to enhance and distribute their product data across various marketplaces. With the added benefit of license plate integration on their website, customers can now search for products with incredible ease.

The challenge: synchronizing product information

With over 10 sales channels to manage, TipPoint Trading quickly realized that centralizing pricing and stock data in Exact Online was only part of the solution. Enriching product information—such as images, descriptions, and attributes in multiple languages—was becoming a time-consuming and challenging task. Keeping everything updated and synchronized across platforms was proving to be a major hurdle.

The solution: KatanaPIM and OrderChief

Recognizing the need for a comprehensive PIM solution, TipPoint Trading chose KatanaPIM, and the impact was immediate:

We used to be - and I am not exaggerating - months busy updating our data on all our sales channels. Now, when our purchasing manager creates an article in Exact Online, this is automatically entered in KatanaPIM within 5 minutes. From there, we enrich the product with the necessary photos, texts and other information. When it’s complete, within a few minutes it is automatically available on all our sales channels. Instead of months, we can now be live within 30 minutes!

Martijn Leenen | e-commerce & automation specialist at TipPoint Trading

OrderChief, experts in software integration, managed the connection between Exact Online and KatanaPIM, ensuring that KatanaPIM acts as the middleware tool between the ERP system and sales channels. This integration keeps stock levels, pricing, and product information synchronized and ready to go. With Channelmotive’s help, enriched product data is distributed directly to the appropriate sales channels, with no extra manual work required.

‍

A strong partnership for success

Thanks to our partnerships with KatanaPIM, Channemotive and Exact Online, we have been able to use a standard link. TipPoint Trading did not require a huge investment to get the link operational. In addition, we ensure that TipPoint Trading no longer has to worry about the maintenance of this link.
We are happy to hear that we were allowed to optimize the processes for TipPoint Trading together with KatanaPIM. The results are impressive. We want to relieve our customers of all the technical care related to coupling and it seems that we have amply succeeded. So everyone is happy!
Niek Ressing | Owner & integration specialist at Semso

At KatanaPIM, we take great pride in the partnership we’ve established with OrderChief and Channelmotive. It’s incredibly rewarding to help our clients automate and streamline their internal processes. What’s even more fulfilling is knowing that we’ve played a role in helping them achieve their goals and grow their online business by saving them valuable time and effort.