Before using KatanaPIM, Dynamo Retail Group struggled with product information management for their Bike Totaal products. Their old system required a lot of manual work, like adding images for each GTIN code, which really slowed things down. This setup made it tough for them to categorize products efficiently, impacting both their time-to-market and overall team productivity.

These challenges became even bigger when they merged two brands and launched a new website. As they moved toward a composable commerce approach, they knew they needed a PIM solution that could easily integrate with their new setup and make data management a lot simpler.

On top of that, Dynamo’s outdated ecommerce system was holding them back. Manual processes were the norm, which made it hard to streamline data flow and keep up with the demands of scaling up.

Product information management took too much time and wasn’t efficient. Our previous setup didn’t give us the tools to enrich products quickly. We needed more freedom in categorization and handling specifications.
Arend Jan Kos | Content creator at Dynamo Retail Group

When Bike Totaal needed a new website, they opted for a composable setup to take advantage of best-of-breed solutions that could meet their specific needs: a product management tool (KatanaPIM) to keep product data accurate, a customer-friendly website platform (built by Kega) for easy browsing and filtering, and a middleware solution (Alumio) that connects everything smoothly. 

This approach allowed them to select specialized tools for various aspects of their digital commerce experience, ensuring flexibility and scalability. 

We opted for a composable setup to use best-of-breed solutions for content management and search & merchandising.
Sander de Waal | Product owner at Dynamo Retail Group

This choice has allowed them to build a modular and future-proof ecosystem, where they can continually adapt and integrate new tools as their business grows.

KatanaPIM, Kega, and Alumio work in seamless collaboration to optimize Bike Totaal’s entire ecommerce ecosystem.

KatanaPIM centralizes all product information, keeping data consistent, accurate, and accessible.

Kega takes this well-organized data to create a user-friendly website that makes it easy for customers to browse and filter products based on specific attributes.

Alumio completes the setup by connecting KatanaPIM with Dynamo’s systems, automating data flows so that product updates are instantly reflected across all channels.

This partnership brings together accurate product data, dynamic website functionality, and smooth backend integration, allowing Bike Totaal to deliver a cohesive, scalable, and efficient e-commerce experience.

With these partners, we’ve been able to create a cohesive, efficient system where data flows smoothly across all platforms. The way Kega integrated KatanaPIM’s data into our website makes it easy for our customers to find exactly what they’re looking for, with relevant filters and product details. With Alumio handling the data flow between KatanaPIM and our other systems, we’ve been able to maintain consistent product information across all channels effortlessly.
Sander de Waal | Product owner at Dynamo Retail Group

KatanaPIM gave Dynamo Retail Group the tools to streamline their product management. The variations feature, which follows a grandparent > parent > child structure, helps them organize products with ease, allowing them to manage attributes like color, size, and even bike-specific details efficiently. This structure saves time and eliminates the need to duplicate data, letting them handle their entire product range in an organized way.

KatanaPIM is easy to use and lets us enrich content faster. The import and export module, in particular, has streamlined our operations. It’s easy for us to import basic product data on every level and export the enriched content to tools like a feedmapper. The variations feature is also really helpful. We can categorize our bikes based on attributes like size and color, which saves us time and keeps everything organized.
Arend Jan Kos | Content creator at Dynamo Retail Group

KatanaPIM’s specification groups feature also adds flexibility by allowing Dynamo to set specifications at the product group level. This means they can efficiently assign attributes to an entire category of products in one step, rather than manually adding each specification to individual items. This approach significantly reduces the time spent on data entry and helps maintain accuracy across product lines.

Another great functionality in KatanaPIM is the specification groups. With the specification groups, we can add specifications per product group instead of adding all the single specifications to each product.
Arend Jan Kos | Content creator at Dynamo Retail Group

Dynamo Retail Group is focused on enhancing the shopping experience by delivering more personalized interactions for their customers. They plan to leverage online and offline data, allowing them to tailor their communications and promotions based on individual customer preferences.

In addition, they plan to make the most of KatanaPIM’s features to further optimize their operations. They are exploring tools like bulk editing, enhanced workflow capabilities and implementing AI to streamline product enrichment processes and maintain a high level of data accuracy as they continue to grow.

Our biggest project next year is working on the customer journey. We want to use our online and offline data to deliver more tailored experiences to our customers.
Sander de Waal | Product owner at Dynamo Retail Group